![sReavley.jpg](https://static.wixstatic.com/media/6561e3_1440797381de4c21a5db008e8b1bbaa5~mv2.jpg/v1/crop/x_1127,y_0,w_1844,h_2733/fill/w_338,h_501,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/Group%201black-v2.jpg)
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Hi, I'm Sophie Reavley
I'm a trilingual UX Designer with over 10 years experience in online marketing and branding.
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After trying to market and sell products that were not meeting the expectations of the target audience, I decided to make use of my frustration and dive deeper into UX design.
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I want to take things in my own hands and provide stakeholders and end users with a solid and functioning product.
Current Location
Berlin, Germany
Willing to Work
In the office,
hybrid or
fully remote.
Looking for
Full-time or
Part-time employment
Experience
Working in tech companies since 2012
![VR Goggles](https://static.wixstatic.com/media/11062b_943b58c87b634b808d4e21c87d169803~mv2.jpg/v1/fill/w_490,h_251,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/11062b_943b58c87b634b808d4e21c87d169803~mv2.jpg)
Areas of Expertise
Localisation
Product Design
UX Research
Information Architecure
Usability Testing
User Personas & Journey Maps
UX Design
Competitor/Market Analysis
Branding & Identity
Why you want me in your team
I was always fascinated by the observation of consumer behaviour and the psychology of decision making. I work closely with design teams, developers and marketers to increase conversions and adapt a wide variety of products (digital and tangible) to audiences of all nationalities and across mutiple industries.
I understand the business needs and how to juggle them with the customer needs. In my opinion, the product is the essence of an organisation and I want to actively have a direct impact on the success of your mission.
![Levitating Objects](https://static.wixstatic.com/media/11062b_e1a0fc871d484395a999126c45d04d4a~mv2.jpg/v1/fill/w_490,h_212,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/11062b_e1a0fc871d484395a999126c45d04d4a~mv2.jpg)
What motivates me?
Purpose
I need to know why I am doing something and what we are building towards. It needs to be for the greater good.
Empathy
Whether it is as a designer or as part of a team, I believe in kindness and empathy as a means of achieving great things.
Connection
Interacting with other people is something I need on a regular basis. New input and knowledge exchange is important to me.
Ethics
I put a great deal of importance of respecting users’ privacy and in working ethically. I believe in giving control to build trust.
As a child I dreamt of becoming....
A Librarian...
To help people find what they are looking for.
![Girl with Bookshelves](https://static.wixstatic.com/media/1dcf92556a1d4708bdb93d755649d71a.jpg/v1/fill/w_533,h_355,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/Girl%20with%20Bookshelves.jpg)
...or an Interior Designer
Because I love the challenge of designing within constraints.
![Interior Designer](https://static.wixstatic.com/media/11062b_e1765be8b74f4a6fa50c652fbf37710e~mv2.jpg/v1/fill/w_473,h_355,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/Interior%20Designer.jpg)